RCS Business Messaging India — Rich, Verified, In the Default Inbox | Tanvik
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Home / RCS Business Messaging

RCS Business Messaging

WhatsApp-rich. In the
default inbox.

RCS puts branded, verified, interactive messages — carousels, images, buttons — directly into the Android Messages app. No install needed, no opt-in friction. Almost no Indian competitor offers it. Tanvik does.

Why RCS

The channel hiding in plain sight.

900M+ Android users in India have RCS sitting in their default messaging app.

Verified sender

Your brand name, logo and verification badge — not a random 10-digit number. Trust before they even read.

🎠

Rich cards & carousels

Product carousels, images, videos and suggested-reply buttons — WhatsApp-level richness in SMS's home.

📱

Zero install friction

It's the default Messages app on Android. Nothing to download, nothing to opt into.

📈

Read receipts & analytics

Real delivery and read data — finally see engagement on the 'SMS' channel.

🔀

Part of every flow

RCS is a node in Flow Studio: use it standalone or as a rich fallback in WhatsApp journeys.

🥇

First-mover pricing

RCS inventory is uncrowded. Early brands get outsized attention at low cost.

How it works

Launch RCS with us.

We handle the carrier plumbing. You get the channel.

1

Brand verification

We register and verify your brand for RCS — name, logo, colours — with the operators.

2

Design rich campaigns

Build carousels and rich cards in RCS Studio, with live preview.

3

Send & measure

Campaigns go out verified and branded; reads and clicks report back like a modern channel should.

FAQ

Questions, answered.

RCS (Rich Communication Services) is the upgrade to SMS built into Android's default Messages app — supporting verified branding, images, carousels and interactive buttons.
India has one of the world's largest RCS-capable audiences — hundreds of millions of Android users with Google Messages as default. Tanvik automatically falls back to SMS for non-RCS handsets.
RCS uses your existing SMS consent framework. Verified branding typically improves engagement versus plain SMS from day one.
Carrier and Google integrations are genuinely hard to build. We built them — which is why RCS is one of Tanvik's sharpest differentiators.

Be early on the channel your competitors haven't found yet.

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